Reviewed · ALICANTE & COSTA BLANCA TOURS
Alicante: Seven Secrets of Alicante Discovery Tour
Alicante’s best surprise is how much ground this 2.5-hour walking tour covers. You begin with Iberian ham, cheese, nougat, or other local bites at the Central Market, rise to the heights of Santa Bárbara Castle, then work your way downhill through the old town before settling in with tapas and a drink.
I like two things here: the mix of food and city history, and the short transfer to the castle top, which saves your legs for the downhill walk. Guides including Isaac, Fran, Francisco, and Nadia are praised for clear English, humor, and useful local advice. The main drawback is that the castle portion may be mostly outside, and the route includes steep paths and uneven streets.
In This Review
- Key points to know before booking
- Why this Alicante tour makes a good first outing
- Starting at Alicante’s Central Market
- Reaching Santa Bárbara Castle without wasting your legs
- Mount Benacantil and the long downhill walk
- Santa Cruz, Alicante’s most atmospheric quarter
- Alicante’s monuments and the seven local secrets
- Ending with a tapa and a Spanish drink
- Price, pace, and practical value
- Who should book this Alicante experience
- Should you book the Seven Secrets of Alicante Tour?
- FAQ
- Where does the Alicante tour begin?
- How long does the tour last?
- What language is the tour in?
- What food is included?
- Is a drink included?
- Is transport to Santa Bárbara Castle included?
- Does the tour enter Santa Bárbara Castle?
- Is the tour suitable for wheelchair users?
- What should I wear for the walking route?
Key points to know before booking

- Market tastings come first: Expect typical local snacks, with Iberian ham, cheese, and nougat among the foods mentioned by participants.
- The castle gives you the big view: A short shuttle transfer takes you toward Santa Bárbara Castle and Mount Benacantil, overlooking Alicante and the sea.
- Most of the route is downhill: That helps, but Santa Cruz still includes slopes, steps, and uneven paving.
- The seven secrets are local stories: The guide connects monuments with anecdotes, legends, and lesser-known corners that are easy to miss alone.
- The finish is social and simple: You receive one tapa and one alcoholic or non-alcoholic Spanish drink at a local restaurant.
- It works best early in your stay: The guide’s food and sightseeing suggestions can help shape the rest of your time in Alicante.
Why this Alicante tour makes a good first outing

Alicante can seem easy at first glance. The beach, marina, palm-lined streets, and castle are all close together. Yet the city’s character is easier to understand once someone explains how the market, hilltop fortress, old quarters, and food traditions fit together.
That is the purpose of the Seven Secrets of Alicante Discovery Tour. It is not simply a march past monuments. You get a short introduction to local produce, more than 1,000 years of castle history, views from Mount Benacantil, a walk through Santa Cruz, and a relaxed stop for tapas.
At $34 per person, the price is sensible for what is included. You are paying for a live English-speaking guide, market tastings, the transfer up the hill, access connected with the monuments and museums, one tapa, and one drink. You will still need to pay for anything extra, but the included food makes this more than a standard orientation walk.
I would book it near the start of an Alicante visit. A good guide can point out places to return to, foods to try, and parts of the city worth exploring at your own pace. Isaac, Fran, Francisco, and Nadia are among the guides singled out for friendly delivery, strong local knowledge, humor, and attention to the group.
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Starting at Alicante’s Central Market

The meeting point is on the stairs outside the Central Market, at Avenida Alfonso el Sabio 10. Look for the facade facing the broad avenue, not an entrance tucked inside the market.
This is a useful starting point. The market gives you an immediate sense of Alicante’s food culture, and the tour does not ask you to wait until the final stop for something to eat. You begin by walking among stalls and sampling typical products from the area.
The exact selection can vary, but food mentioned during the experience includes Iberian ham, cheese, and nougat from a long-established family business. That detail matters because the tasting is not just a token snack. It gives your guide a chance to explain regional food and show you what to look for during the rest of your trip.
The market stop lasts about 30 minutes. That is enough time for a guided introduction and several bites, but not enough for a slow, independent market visit. If you want to browse every stall or shop for gifts, return later on your own.
I like this opening because it gets everyone talking. Food is a natural way to break the ice in a mixed international group, and the tour’s final drink and tapa feel more enjoyable after you have already shared a few tastes.
Reaching Santa Bárbara Castle without wasting your legs

From the city center, the group takes a short transfer toward the top of the castle area. The activity information describes a five-minute shuttle bus transfer, while individual accounts refer to taxis, so the exact vehicle may depend on the day’s arrangements. Either way, the point is practical: you do not spend the first part of the tour struggling up the full hill.
Santa Bárbara Castle is one of Alicante’s defining sights. It occupies Mount Benacantil above the city and looks out toward the sea. The castle stop is listed as a photo stop and guided sightseeing visit, with about 15 minutes allocated to it before more time exploring the mountain.
You should set your expectations carefully. Several people appreciated the castle setting and the history but noted that the tour did not go inside the fortress itself. One person specifically wished for a quick look inside, while another said the time limit made the outside-focused visit understandable.
That means this is a good choice if you want the castle’s position, story, and views as part of a wider city tour. It is not the best choice if your main aim is a detailed examination of the fortifications, rooms, exhibits, or museum collections. For that, plan a separate visit.
The short stop can still be worthwhile. From above, Alicante’s layout becomes clear, and the guide can connect the castle to the city’s long past. You also get photographs that would be hard to match from street level.
Mount Benacantil and the long downhill walk

The Mount Benacantil section lasts about 35 minutes and includes walking, scenic viewpoints, and a guided explanation of the hill and its role in Alicante. This is where the route becomes more active.
The great advantage is direction. You are generally moving downhill after the transfer, rather than climbing from the market all the way to the summit. Still, downhill does not mean effortless. The route can include steep inclines, uneven surfaces, and streets that require care.
Wear comfortable closed shoes. Flip-flops are technically possible, but they are a poor choice for a route that combines a hill, old paving, and walking through historic streets. In warm weather, bring water as well, since the included drink comes at the end and is not meant to cover the whole walk.
The views are a major reason to include this part. You see Alicante from above before descending into its streets, giving the tour a useful visual rhythm. First you get the broad picture, then the guide leads you into the smaller details.
This section may be difficult for anyone with serious mobility limits. The experience is not suitable for wheelchair users or people with mobility impairments, and one family found the steep inclines hard for an older parent. On the other hand, a guide may adjust the pace when possible. Nadia was specifically praised for making the walk manageable for someone with health concerns, but you should still judge the route against your own ability.
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Santa Cruz, Alicante’s most atmospheric quarter

The walk through Old Town Santa Cruz takes about 45 minutes, making it the longest part of the route. This is also where the tour’s promise of lesser-known places has the most meaning.
Santa Cruz is known for narrow lanes, small streets, and distinctive homes. One account described romantic cave-like houses, while others enjoyed the back alleys and the sense of local life. The area offers a sharp change from the open views of the mountain and the formal spaces around the main monuments.
Your guide uses this section to explain Alicante’s character through stories, legends, and odd details. The advertised seven secrets are not presented as a simple list of famous sights. They are woven into the walk, with the guide pointing out places and details that you could easily pass without context.
I would not book this tour expecting a quiet photographic stroll. You are walking as part of a group, and the guide needs to keep everyone together while speaking. But the relaxed pace is a plus. The group is given time to look around, ask questions, and notice the small features of Santa Cruz.
The old town is also a good test of whether this tour suits you. If you enjoy streets with character, local stories, and a bit of uneven footing, you will likely find this section rewarding. If you prefer flat paths and major monuments only, the route may feel less comfortable.
Alicante’s monuments and the seven local secrets

After the castle and Santa Cruz, the guide continues through the city center, pointing out important monuments and explaining how Alicante developed. The tour does not provide a full architectural study of every building. Instead, it gives you a working map of the center and a set of stories to remember.
That approach suits a short tour. In two and a half hours, you cannot thoroughly visit every major sight. You can, however, learn which places deserve a return visit and understand why certain streets or monuments matter.
The strongest guides appear to keep the information moving. Isaac is repeatedly praised for enthusiasm, fun facts, and including everyone in the conversation. Fran is described as especially engaging and well informed about Alicante. Francisco is noted for answering questions and offering suggestions for the rest of a stay, while Nadia is praised for warmth, humor, and a steady pace.
Guide quality matters more here than at a simple viewpoint. The tour depends on spoken stories, not just scenery. A lively guide can turn a short stop into a memorable explanation, while a less effective presentation would leave the seven secrets feeling vague.
The English-language format is useful for visitors who want history without arranging a private guide. The tour has earned a 4.8 rating from 956 ratings, which points to a consistently strong experience, though no group tour suits every pace or interest.
Ending with a tapa and a Spanish drink

The final stop is a local tapas restaurant connected with the guide’s childhood friend. You receive one tapa and one typical Spanish drink. The drink may be alcoholic or non-alcoholic, so you can take part without ordering alcohol.
Accounts describe tapas, a drink, sangria, and a local Alicante delicacy. The food is presented as a proper closing taste rather than a full lunch. If you are hungry, plan to order extra food at your own cost or eat before the tour.
This ending works well for two reasons. First, it gives the route a clear finish. Second, it lets you sit down after the hill and old-town walk. The setting also makes it easier to ask the guide for restaurant and sightseeing suggestions.
I would treat the meal as a sample, not the main reason to book. The value comes from the complete combination of market tastings, transfer, guiding, views, old-town walk, tapa, and drink. The restaurant stop simply rounds it off in a pleasant way.
Price, pace, and practical value

At $34, this tour offers good value if you want a broad first look at Alicante rather than a specialist visit to one attraction. The included transfer saves time and energy, while the food stops add items you would otherwise have to seek out yourself.
The 2.5-hour length is also easy to fit into a short stay or cruise-port visit. You get a lot in a compact period, but the schedule leaves little room for long independent stops. The castle section, in particular, is brief.
The pace has generally been comfortable for mixed-age groups, but the terrain is the deciding factor. Wear closed shoes, expect slopes, and do not assume that a downhill route is flat. There is no hotel pickup or drop-off, so you need to reach the market stairs yourself.
Free cancellation is available up to 24 hours before the start, and you can reserve while paying later. Those terms are useful if your Alicante plans are still shifting.
Who should book this Alicante experience

I would recommend it to first-time visitors who want orientation, food, and history in one outing. It is also a good fit for couples, small groups, and solo visitors who prefer a social introduction without committing to a full-day excursion.
Food-minded visitors will appreciate the market tasting and final tapa. History fans will enjoy the castle stories and city anecdotes, but should arrange another visit if entering and studying the fortress is a priority.
Families with older adults should think carefully about the slopes. The route is not suitable for wheelchair users or people with mobility impairments, and even able walkers should bring sensible shoes.
Should you book the Seven Secrets of Alicante Tour?
Book it if you want an efficient first look at Alicante, especially near the beginning of your stay. The mix of market food, castle views, Santa Cruz lanes, local tales, tapa, and drink gives you more variety than a standard monument walk.
Skip it if you need a slow, fully accessible route or want extensive time inside Santa Bárbara Castle. For most active visitors, though, $34 is a fair price for a lively introduction led by guides such as Isaac, Fran, Francisco, or Nadia.
FAQ
Where does the Alicante tour begin?
Meet your guide on the stairs outside Alicante’s Central Market, at Avenida Alfonso el Sabio number 10, on the facade facing the large avenue.
How long does the tour last?
The activity lasts 2.5 hours.
What language is the tour in?
The live guided tour is conducted in English.
What food is included?
You receive typical snacks at the Central Market and one tapa at a local restaurant. Foods mentioned during the experience include Iberian ham, cheese, and nougat.
Is a drink included?
Yes. One typical Spanish drink is included at the tapas restaurant. You can choose an alcoholic or non-alcoholic option.
Is transport to Santa Bárbara Castle included?
Yes. A short transfer to the top of the castle area is included and is described as taking about five minutes.
Does the tour enter Santa Bárbara Castle?
The route includes guided sightseeing and a photo stop at the castle, but the experience may not include an interior visit. Plan a separate castle visit if entering the fortress is important to you.
Is the tour suitable for wheelchair users?
No. The activity is listed as unsuitable for wheelchair users and people with mobility impairments.
What should I wear for the walking route?
Wear comfortable closed shoes. The route includes walking on Mount Benacantil and through the old town, with steep areas and uneven streets.
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